As a general rule, I'm in favor of neighborhood programs rather than big government to get social work done. So while there's a place for city wide recycling collection, the best way to make a heart change is at the grass roots level. Be that change and show your neighbors how easy it is to recycle!
To start your own recycling program, talk about it with people—your co-workers and neighbors are a great place to begin. Ask if they'd be willing to participate if you did most of the work. Similar to your home recycling program, use three separate bins for plastic, glass, and paper. Clearly label each one and put them in a high traffic area, preferably next to your trash can.
Every now and then, remind the participants in your program via email about the benefits of recycling. Don't inundate them with annoying forwards, just a relevant statistic every now and then helps. And thank them for their support. A yearly collection contest between company departments or children at home can help reinvigorate awareness of the program.
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